Externally, I devote an enormous amount of my life to looking toward the future.
The future holds a numberless array of options for you and me. Variables that the most powerful computers would struggle to predict.
So why spend the time wondering what the future holds?
Internally, I simultaneously spend an unenviable amount of time reflecting on my future, namely, the future of my projects, how they'll exist in the world, how they'll work, why I'll be able to make them sustainable etc.
The same questions all over again.
The amount of combinations of ways I can build projects for you (and me) is also numberless.
When to launch, what to launch, how to launch, what will my ecosystem of offerings look like or feel like? How will they coexist?
Regardless of what we're analysing, there's a difference between dreaming about our future work and worrying about our future work, and it's a fine line.
There's reason to dream, see something new, find something different, and consider options and pathways and models that didn't exist before.
But arriving at the perfect tactical solution? That's much harder in our heads.
Better to pull the pen and paper out and start mapping.
Even better, commit to the first step, and start doing it. Let the process shine a light on the next decision.
It may just turn out that this 'new light' was what was necessary from the beginning.